Hiya servers may automatically collect data about your Internet address when you use the Web sites. This information, known as an Internet Protocol address, or “IP Address”, is a number that is automatically assigned to your computer or other device by your Internet service provider whenever you are on the Internet. When you request pages from the Web sites, our servers may log your IP Address and, if applicable, your domain name. Your IP Address is used to help identify you and to gather demographic information about our users as a whole. Hiya’s servers may also record the referring page that linked you to Hiya (e.g. another Web site or a search engine); the pages you visit on the Web sites; the Web site you visit after Hiya’s Web sites; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Web site or a referral site; and other Web usage activity and data logged by Hiya’s servers. Hiya uses this information for internal system administration, to help diagnose problems with servers, and to administer our products and services. Such information may also be used to gather demographic information, such as country of origin and Internet service provider.