Tag: IMS

Last month, we attended our first conference as Hiya at the IMS World Forum 2016 in Amsterdam. It was a great opportunity for us to learn about the IMS space and more importantly, to see how we can help make calls safer at the carrier level.

Let me share a few key details that we learned.

IMS Has Not Been Integrated Into Many Wireless Networks
First of all, it was very interesting to find out that the concept of IMS had been originally developed for fixed telecom more than 15 years ago. Even though the adoption of IMS by mobile operators started about 8 years ago, IMS has not been implemented in many wireless networks yet. The most active carriers launched the first IMS systems in 3G networks, and the deployment accelerated with LTE rollouts. Since LTE is purely a packet based network, it also needs an IP system that allows customers to enjoy legacy services on the latest mobile networks. And these needs, such as simple voice calls, are met by – you can guess – the IMS platform.

Carriers Want to Retire 3G Systems, But Are Challenged
Therefore, over the last few years, the wireless carriers have been focusing on migrating many services to the IMS world, so they can eventually retire the 3G systems. Surprisingly, the carriers face many challenges – everything from Voice over LTE interconnects between mobile networks  to common international roaming.

There Are Three Key Areas For IMS Innovation at the Carrier Level
As these challenges eventually get resolved, the carriers plan to focus on three key areas to trigger innovation and offer new services to customers.

  • First, IMS API’s! The IMS components, such as Telephony Application Systems, will expose various user accessible API’s (Application Program Interface) that allow third parties to quickly launch and operate new services.
  • Second, IMS virtualization helps the carriers reduce their operational expenses by using standard hardware  while providing a scalable solution to offer new services as well.
  • Third, Cloudified IMS is a model for enabling on-demand network access to a shared pool of resources that can be rapidly provisioned with minimal effort or interaction. This is taking virtualization to the next level and adds automated on-demand services with telco grade quality without the assistance of IT staff.

Why did we find all of this so interesting? Because Hiya already has all three above! We already support IMS API’s that carriers can connect their networks to. Our platform is virtualized leveraging Kubernetes. And it also runs in Amazon cloud.

Needless to say, we were excited to learn that we already have solutions in place that will enable us to help carriers innovate by way of IMS. Interested in learning more, visit our site.

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Recently, a few of us attended the IMS World Forum in Amsterdam. This was the first time Hiya has attended this show.  We learned quite a bit, but more importantly, we confirmed that Hiya has a lot to offer the global IMS ecosystem. Network-based caller ID and spam detection is still a nascent market.

There were many takeaways from the show regarding the status of IMS deployments at various mobile operators around the world.  Broadly speaking, there is a wide spectrum: some are “bleeding edge” innovative, others are focusing on optimizing the virtualization process, and still others are just entering into planning stage. This cut across mobile operator size and region.

However, one unifying theme did emerge across all operators: for the past 3-5 years, the overall focus of their IMS strategy has been about reducing costs. This is completely understandable because migrating to an IMS platform is not trivial.  It is also “core” network. The complexities and associated risk are very large.

The “bleeding edge” operators appear to be deploying or considering the deployment of next-generation IMS services.  For example, we saw one case study where Vodafone UK successfully deployed wifi calling.  Others are deploying or looking at deploying Video over LTE (ViLTE) in the near future.

But this is just the head of the snake. The vast majority of operators are just now beginning to think about which innovative IMS services to deploy.  It appears that the cost-reduction phase might be bleeding into a new, forward-thinking phase.

This is where Hiya can help.

Deploying caller ID and spam protection via the Telephony Application Server (TAS) enables a mobile operator to offer ubiquitous protection across all devices on the network, regardless of operating system (Android, iOS) or device (phones, tablets, cars, appliances).

At Hiya, we work with all industry-leading TAS servers and can deploy our services via a hybrid server/client model.  We can even help the mobile operator build and deploy apps to help crystalize the value for their subscribers.

The backdrop to this are two related trends:

  1. The cost of perpetrating mass spam and fraud continues to go down. Consequently, more and more bad actors are spamming. It’s a truly global problem that client-only solutions are increasingly struggling to address.
  2. Regulators are beginning to respond. In the U.S., regulators have recently enabled U.S. mobile operators to block spam.  Legislation in Congress is calling for even stricter measures. Similar trends are happening within the E.U. 

At Hiya, we encourage all mobile operators to start addressing the growing spam problem sooner rather than later.  We believe that network-based spam detection, anchored in industry-leading solutions like the ones we offer, would be a prudent first service to prioritize in this new IMS-enabled world. It would also go a long way towards building subscriber trust to reduce churn and maximize future monetization strategies.

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