Earlier this month, the inaugural installment of Mobile World Congress Americas (MWCA) was held at San Francisco’s Moscone Center. This event was an exciting new beginning for a long running institutional fixture on the calendar of many mobile industry veterans known as the CTIA show.
The extremely popular MWC brand, owned by the globally influential GSMA was taking part in managing the content for the event. In association with the CTIA, the goal was to impart some of the “shine” from the annual mobile industry meet-up in Barcelona to this regionally focused event.
If numbers are to be believed, it proved to be a popular show this year with 21,000 attendees from over 110 countries. Not wanting to miss a good opportunity to meet and network with the industry’s finest, Hiya attended to share views, insights, and perspectives with various players in the ecosystem.
It just so happened that on the first day of the MWCA show, there was another “little” marketing event happening not so far away, down in Cupertino, CA, where Apple introduced the world to its new iPhone “X”. Apple may have controlled the public discourse in the mass media that day with debate over just how much consumers were willing to pay for their mobile devices, but the MWCA show hunkered down and focused on things that really mattered to the core of our industry.
From Hiya’s perspective, without a doubt, the highlight of the event was the keynote speech delivered by FCC Chairman Ajit Pai. He laid out the top priorities for his administration, and on the list was an impassioned plea for support from the entire industry to put an end to the scourge of robocalls and spam calls. We couldn’t agree more Mr. Chairman, and we are pleased to say that Hiya is here to help! (This past July, Chairman Pai spoke out at a Senate meeting on how the fight against robocalls was a top priority, read more here.)
The event itself has changed a lot over the years from its “Hay Day” of the CTIA from 10 years ago, in that there were no huge stands on the show floor with all the major operators and mobile device OEM’s trying to out-do themselves. But what it lacked in these players, it made up for in lots of innovative ecosystem players bringing forward their agendas. Hiya engaged with many of these companies to explore ways to work together to help achieve the Chairman’s goal for a robocall-free world.
Carry on, Mr. Chairman, we got your back.