In a Fierce Wireless exclusive, Hiya announces its newest service: Hiya Cloud. This is the first network-level solution for call management that gives carriers the tool they need to comply with the FCC’s demands for phone protection.
“The FCC is shining a light on this issue — it’s an important issue, one that’s plaguing consumers,” Algard said. “Consumer behavior has changed; people are getting so many phone calls now that people don’t even pick up any more unknown phone calls. On the other hand, I think it could be risky if the prescribed solution becomes inflexible…. What’s smart today might have unintended consequences six months down the road.”
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